Digital marketing for the unknown

Ask your grandma if she knows what is digital marketing? 98% of the elderly won’t know. A millennial will know the answer to this for sure. This kind of marketing has been around forever and beyond. The digital marketing strategy was born when the radio was invented. Guglielmo Marconi: an Italian inventor, proved the feasibility of radio communication. He sent and received his first radio signal in Italy in 1895. By 1899 he flashed the first wireless signal across the English Channel and two years later received the letter “S”, telegraphed from England to Newfoundland. Facebook ads, Google ads were not even an idea at that stage. This is a recognizable advertising method through any website, mobile or web apps. So how do you explain this to your grandma…? Digital marketing is a form of marketing, product or service that involves electronic devices, for example, radio, tv, smartphone, and computers. So why is digital marketing so affection and successful? That is due to the cost-effectiveness, generate better revenues and interaction with the right audiences and it earns the audience’s trust. Trust is what you want for your business or company. Different tools for digital marketing can be used email marketing, (can be done in bulk), display ads, events, and webinars. Google ads are a way for companies and small businesses to advertise their products and services and reach the right audiences in your niche. Facebook, Instagram, Google ads and YouTube is a fantastic way of advertising and is very easy to use.