Social media marketing

Have you ever imagined that one day these social media applications will evolve to be the most efficient platform for spreading information, raising brand awareness and promoting products? Establishing presence and identity has become the main target of business entities worldwide. Statistically speaking, over 90% of the US companies are depending more on the social media marketing (i.e. Facebook, Instagram, Twitter, etc.…) than any other marketing methods. Social media marketing was originally used by companies to lead viewers and audience to their website. For instance, when you search for any product similar to a product that another company produces, an ad will automatically appear on your timeline for that other product. So, if you are starting a new business, the best way to reach your target audience is to use social media.